The main objectives of the course are apply theories, tools, and insights found in the field of international management to common real world scenarios mainly throughout the use of case studies, demonstrate or understanding of the similarities and differences among the peoples of the world and how they affect business management, discuss how various legal, political, economic, and cultural systems affect business attitudes and behavior and discuss the managerial issues related to strategic planning, human resource management, motivation, and leadership which arise in an international context.
The main objectives of the course are develop an international perspective, which is necessary in today's global markets, develop a level of understanding and working with financial models, acquire the ability to comprehend the concepts of globalization and financial crisis, develop and understanding of risk management, necessary to understand the working of the modern financial market and understand the procedures of international banking, entrepreneurship and regulation.
E-COMMERCE AND SOCIAL MEDIA MARKETING
The main objective of this course is to provide
an overview of the dynamics of e-commerce as well
as the key elements of digital marketing and
social network marketing. Emphasis is placed on
practical learning with case studies, class and
group discussions or the creation and
presentation of an e-commerce website, including
social network profiles or Google AdWords
campaigns, among others.
ECONOMICS/POLITICAL SCIENCE. EUROPEAN UNION
This course will focus on the origins, development and current issues from a political and economical perspective. It will deal with topics such as: unity and diversity in Europe, European institutions, multiculturalism and multilingualism, the difficulties of a common market, etc.
The recent history of Spain provides a well acknowledged model of political and economical development. From the political point of view Spain went from dictatorship to democracy under a monarchic system in a very smooth way.
SPANISH FOR PROFESSIONAL PURPOSES
ESPAÑOL CON FINES PROFESIONALES
This course aims to deep in the learning of Spanish in a professional context. Students will practice their interaction skills in real communicative situations and they will work on the comprehension and production of texts in the field of business. BULATS Test included (official accreditation of Spanish proficiency for professional purposes)
This course will provide a general introduction to international marketing dealing with topics such as: making business in a global economy, strategies in export trade, international logistics, the impact of the new technologies in the world trade.
Business ethics is the applied ethics discipline that addresses the moral features of comercial activity. During the course we will analize the main philosophically-relevant questions that inform the conversation and ongoing disagreement among academic business ethicists systems.